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| Position Title: |
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Vice President, Corporate Communications |
| Department: |
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Content |
| Reports To: |
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Chief Content Officer |
| Date: |
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October 15, 2009 |
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| Summary: |
- Manage activities of the Corporate Communications Department.
- Responsible for corporation communication, branding, media relations, publication and new media strategies and plans.
- Ensure quality and consistency of all communications materials.
- Manage promotional activities and campaigns for local and national projects.
- Oversee web site and management of new media communications activities.
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| Duties and Responsibilities: |
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Monthly % Time Spent |
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| Develop and execute branding, positioning and institutional communications strategies; ensure that a unified brand and distinctive image is incorporated into all communications activities and materials. |
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25% |
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Manage the activities of the Communications Department; oversee all regular communications activities including the monthly Program Guide, monthly promotion priorities, press releases, regular board reports, annual report, and other related activities; ensure the consistency and quality of all communications materials; work with other departments to ensure their communications needs are met. |
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25% |
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Manage the WNED web site; coordinate new media activities including working with other departments to create and maintain a coherent organization wide strategy and approach. |
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25% |
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| Manage detailed communications plans for local and national projects including working with public relations firms, freelance communications consultants, and others; oversee effective use and placement of advertising expenditures. |
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10% |
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Develop and maintain relationships with local and national media contacts, PBS, NPR and other national organizations, and other communications entities as required to achieve communications objectives; represent WNED at appropriate local and national meetings and presentation. |
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5% |
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Manage communications strategies related to local and national fundraising activities. |
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5% |
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| Work with senior staff on messaging, press contacts and other public appearances and presentations; work with senior staff to incorporate communications and new media perspectives into overall management and strategic activities. |
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3% |
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| Perform other duties as assigned. |
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2% |
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| Qualifications and Education Required: |
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- Minimum of ten years of corporate communications/public relations experience.
- Excellent writing skills (samples required).
- Demonstrated managerial and leadership experience and skills.
- Experience with development and management of communications strategies and plans.
- Experience with web and new media activities.
- Experience in departmental and project budget management.
- Experience handling multiple projects, activities and deadlines.
- Bachelor’s degree.
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| Please send cover letter and resume to: |
Fran Lipani
Director of Human Resources
WNY Public Broadcasting Association
Horizons Plaza
P.O. Box 1263
Buffalo, NY 14240-1263 |
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