Put WNED to Work for You

Strategic Marketing Partnership Focused on Your Goals

Underwriting on public television and radio delivers dual marketing benefits to your organization: Your message reaches an exceptionally devoted audience that is hard to capture through traditional media and your support of a respected, nonprofit public service exhibits goodwill.

Your WNED representative will work with you to customize an effective underwriting campaign that may include:

• Broadcast announcements, 15 or 30 seconds in length, that are written in an objective style, complying with FCC  guidelines, that listeners and viewers expect and appreciate
  
  
• Web Marketing
  
  
• Special events to help you connect with listeners and viewers directly
  
  
• Print Advertising in WNED’s Member Magazine, mailed to more than 44,000 households in Western New York and Southern Ontario

Your Message on WNED Generates Marketing Results

Delivers Return on Your Investment
95% of public radio listeners have taken a direct action as a result of sponsorship, acting on their preference to do business with partners of their station.

Builds Brand Loyalty and Trust
58% of listeners surveyed believe that companies that sponsor programs on public radio are more credible than those that advertise on commercial radio.

Cultivates Clients and Consumers
75% of NPR listeners prefer to buy products and services from companies that support public radio, when price and quality are equal.

Shows Your Good Corporate Citizenship
80% of public radio listeners hold a more positive opinion of a company when they learn it supports public radio.

Source: NPR/Jacobs Media, 2007; conducted by Edison Media Research

Gain Identity
66% of consumers are more inclined to purchase products from companies that support PBS.

Lead the way
70% feel that businesses which fund PBS have a commitment to quality and excellence.

Make an impact
60% of PBS viewers believe underwriters are usually industry leaders.

Reach the viewers
70% have noticed announcements of underwriters.

Source: 2000 PBS Image Tracking Survey by Total Research Corporation

Why WNED >>