For HSBC, being sustainable means managing our business across the world for the long term. That means achieving sustainable profits for our shareholders, building long-lasting relationships with customers, valuing our highly committed employees, respecting environmental limits and investing in communities.
Protecting and preserving the environment is a key focus of our philanthropic and volunteer efforts. We are committed to finding ways to mitigate the effects of climate change, reduce our impact on the environment and make our communities healthier places to live. We support varied initiatives and organizations that focus on environmental policy development, public awareness and education, and scientific research to improve the sustainability and resilience of eco-systems.
Water is critical to eco-systems, and water is a huge and growing global challenge. It is essential to all human activity and a fundamental driver of socio-economic growth but, as a resource, it is under strain from population growth, development and climate change. It is because water is vital to building healthy communities and developing national economies that HSBC has chosen to invest its time and resources in the HSBC Water Programme. Launched in 2012 and backed by an investment of US$100 million over five years, the HSBC Water Programme is a partnership with three NGOs – WWF (World Wildlife Fund), WaterAid and Earthwatch. The programme will benefit communities in need and provide information for more efficient management of vital freshwater resources. To learn more, visit thewaterhub.org.
WNED ǀ WBFO Media Contact: Megan M. Wagner
Director of Corporate Communications
WNED ǀ WBFO to Begin Multifaceted Initiative Focusing on Area Waterways
“If Our Water Could Talk” seeking photos of local waterways for television event and website.
BUFFALO, N.Y. – More than 22 percent of the city of Buffalo is water and the region lies within the largest fresh water system in the world. The abundance of fresh water is one of Western New York’s greatest resources. WNED ǀ WBFO Buffalo-Toronto is introducing a multimedia project, “If Our Water Could Talk,” which will go in-depth into our area’s most valuable resource – water.
“Very few cities in our country have the rich waterfront heritage that Buffalo is fortunate to have,” said Donald K. Boswell, WNED ǀ WBFO president and CEO. “The goal of this initiative is to bring vital topics of information and conversation surrounding water resources to the forefront.”
“If Our Water Could Talk” will include a television documentary and additional discussion on WNED-TV airing Monday, May 12 at 9 p.m., radio reports on WBFO-FM 88.7, educational materials, an extensive companion website and community engagement. WNED ǀ WBFO plans in-depth coverage over a period of time about critical water issues including conservation, environmental cleanup, community and public access, commercial and industrial development and economic growth.
“Our water defined our history and it will define our future,” said Jill Jedlicka, executive director of Buffalo Niagara Riverkeeper.
WNED ǀ WBFO is currently seeking area water photos from the public to possibly be used in the upcoming television event and on the project website, wned.org/ifourwatercouldtalk. Photos can be submitted through social media using the hashtag #wnywater.
“People love the renaissance,” said Peg Overdorf, executive director of Buffalo River Fest Park, LLC.
“Everybody’s got a new hope for Buffalo and it’s all about water.”
Funding for “If Our Water Could Talk” is provided by HSBC and Honeywell. With additional funding from The Joy Family Foundation and Lawley Insurance.
SUGGESTED SOCIAL MEDIA POSTS/TWEETS:
Twitter: Send your best photos of area waterways for @WNEDTV ǀ @WBFO’s “If Our Water Could Talk!” Use the hashtag #wnywater http://bit.ly/1lhqzNu
Through WNED-TV, ThinkBright and Well/WORLD TV, Classical 94.5 WNED and WBFO-FM 88.7, member-supported WNED ǀ WBFO Buffalo-Toronto provides high quality programming and services to local, regional and national audiences that enlighten, inspire, entertain and educate Western New York and Southern Ontario communities. Additional information about WNED ǀ WBFO can be found at wned.org.
More than 22 percent of the city of Buffalo is water and the region lies within the largest fresh water system in the world. The abundance of fresh water is one of Western New York’s greatest resources. WNED ǀ WBFO Buffalo-Toronto is introducing a multimedia project, If Our Water Could Talk, which will go in-depth into our area’s most valuable resource – water.
Megan M. Wagner
WNED ǀ WBFO Director of Corporate Communications