Stock Gifts

Giving stock is a great way to support WNED|WBFO! Using appreciated stock or mutual funds is a tax-wise way to fund your gift to public broadcasting.

First, you avoid paying capital-gains tax on the increase in value of your stock. Second, you receive a tax deduction for the full fair market value of the stock on the date of the gift. Subtracting the tax savings from what you originally paid for the stock can result in a gift that costs just pennies on the dollar. This is an excellent vehicle for stock that has appreciated substantially in value.

Your gift of stock also brings with it WNED|WBFO membership, with benefit levels corresponding to the amount of the gift.

How to give stock
To avoid exposure to capital gains tax, the stock must be transferred to WNED|WBFO. We then sell the stock from our account. Stockbrokers require delivery instructions in writing. To make a stock gift to WNED|WBFO, contact Colleen Miller, Director of Major and Planned Giving, (716) 845-7031 or  This email address is being protected from spambots. You need JavaScript enabled to view it. . When you contact us, please provide your name, name of the stock you are donating, the number of shares, and the station(s) you wish to support. 

Mutual Funds
If you are transferring a Mutual Fund Asset, please contact Colleen Miller, Director of Major and Planned Giving, (716) 845-7031 or This email address is being protected from spambots. You need JavaScript enabled to view it.  prior to initiating the transaction. Mutual Fund Assets require special handling.

Legacy Gifts
Stock and mutual funds may also be used to fund charitable gift annuities and charitable remainder trusts. Please complete our Legacy Society Request for Information.