Thursday, 17 October 2013 13:10

Underwriting - WNED | WBFO Works

 

Put Our Media to Work for You -

 

A Strategic Marketing Opportunity 

 

 

 

 

  

Underwriting sponsorship of public media delivers dual marketing benefits to your organization: your message reaches an exceptionally devoted audience that is hard to capture through traditional media and your support of a respected nonprofit public service exhibits goodwill.

 

Your Message on WNED | WBFO Generates Marketing Results

Delivers Return on Your Investment

     95% of public radio listeners have taken a direct action as a result of sponsorship, acting on their preference to do business with partners of their station. 

Builds Brand Loyalty and Trust

     58% of listeners surveyed believe that companies that sponsor programs on public radio are more credible than those that advertise on commercial radio.

Cultivates Clients and Consumers

     75% of NPR listeners prefer to buy products and services from companies that support public radio, when price and quality are equal.

 Shows Your Good Corporate Citizenship

     80% of public radio listeners hold a more positive opinion of a company when they learn it supports public radio.

          Source: NPR/Jacobs Media, 2007; conducted by Edison Media Research

Gain Identity

     66% of consumers are more inclined to purchase products from companies that support PBS.

Lead the way 

     70% feel that businesses which fund PBS have a commitment to quality and excellence.

Make an impact 

     60% of PBS viewers believe underwriters are usually industry leaders.

Reach the viewers

     70% have noticed announcements of underwriters.

          Source: 2000 PBS Image Tracking Survey by Total Research Corporation

 

 

No Matter Where Your Business is Located, It Should Be Here 

 

 

 

Who We Are >>

 

Request Underwriting and Sponsorship Information
Gordon Bayliss, Vice President, Sales and Marketing
716-845-2201 | This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.  

 

Published in Underwriting
Wednesday, 18 September 2013 20:24

Studio Partners

This is a test Studio Partners page.

Published in Indivdual Article
Thursday, 22 August 2013 03:19

WNED ǀ WBFO Magazine

WNED ǀ WBFO Magazine is a monthly digital-only publication which features complete station program listings, feature stories, video sneak-peeks and more!  Members receive an email each month with a link granting them access to the magazine. We also offer .pdf listings for each station for easier printing.

Ready to sign up? Getting started is easy! Click here to sign up to receive WNED ǀ WBFO Magazine. Or you may call the Membership department at (716) 845-7038.

 

 

Published in Indivdual Article
Friday, 09 August 2013 17:42

Fundraising

Fundraising Events.

Published in Landing Pages
Thursday, 08 August 2013 19:34

Legacy Society

 

The WNED|WBFO Legacy Society was established to honor friends and members who have planned for WNED|WBFO’s future through a bequest intention or other planned gift.

All legacy gifts are entrusted to THE WNED FOUNDATION and invested and managed professionally.  Each year, the board of trustees of the foundation, appropriates a portion of the investment portfolio’s earnings to WNED|WBFO’s ongoing operations.

By informing WNED|WBFO of your intent to make a legacy gift, you will join the growing list of these vital supporters.

    

 

 

Recognition

An area in WNED|WBFO’s main corridor has been designated for the WNED|WBFO Legacy member’s recognition.

All donors who have advised WNED|WBFO of their legacy intention (regardless of size) and who have completed the WNED|WBFO Legacy Society enrollment form are added to the legacy wall.

Additional recognition naming opportunities are considered on a case by case basis.

 

 

 

 

 

 

Next Steps

To become a member of The WNED|WBFO Legacy Society:

Contact:

Colleen Miller
Director of Major & Planned Giving Programs
716-845-7031
This email address is being protected from spambots. You need JavaScript enabled to view it.

or

Click on the enrollment form link below, complete the form and mail to:


Colleen Miller
140 Lower Terrace
Buffalo, NY 14202

or fax form to:
Colleen Miller at 716-845-7036

 

Additional Links 

Legacy Members List
Enrollment Form

 

Published in Major Gifts