Tuesday, 22 March 2011 19:04

WNED-TV TO HIGHLIGHT BINATIONAL BASEBALL PARTNERSHIP

BUFFALO, N.Y. – This year, a new chapter will be written in sports history as the Buffalo Bisons begin a new affiliation with the Toronto Blue Jays. 

WNED-TV will be taking a special look inside this binational partnership in “A New Season for the Bisons and Blue Jays” airing Sunday, May 26 at 10:30 p.m. The program will be rebroadcast on Wednesday, May 29 at 8 p.m. and Friday, May 31 at 1 a.m.
Last fall, the teams signed a two-year contract making the Bisons the Triple-A farm team of the Blue Jays. The closeness of the two cities creates new opportunities for both teams and baseball fans in this binational region.

“Western New York and Southern Ontario are becoming more connected and important to one another every single day,” said Donald K. Boswell, WNED ǀ WBFO president and CEO. “Now our communities are fortunate enough to be tied even closer in the sports realm.”

This half-hour, WNED-TV production explores the new affiliation, how it will impact both teams and what fans can expect in the season ahead. Viewers will watch in-depth interviews with key Bisons and Blue Jays officials and scenes shot at Coca-Cola Field and the Rogers Centre.

Sponsorship for "A New Season for the Bisons and Blue Jays" was provided by Rich Products, The Coca-Cola Bottling Company of Buffalo and D'Youville College.

For team information, visit bisons.com and bluejays.com.

SUGGESTED SOCIAL MEDIA POSTS/TWEETS:

Facebook:  Check out “A New Season for the Bisons and Blue Jays” airing Sunday, May 26 at 10:30 p.m. on WNED-TV.  http://bit.ly/15Tyb26

Twitter:  A New Season for the #Bisons & #BlueJays airs Sunday, 5/26 at 10:30p on @wnedtv. http://bit.ly/15Tyb26 #anewseason

WNED-TV has a proven commitment to telling the stories of the binational region. In recent years, they have produced many programs focused on the history and culture of both sides of the border.These include: Buffalo’s Houses of Worship, Toronto’s Houses of Worship, Hockey: More Than a Game, Polonia, Wineries of Western New York, the Finger Lakes, and Canada’s Niagara Peninsula, Remembering Toronto, Frank Lloyd Wright’s Buffalo, Niagara Falls, Chefs of Toronto and most recently The War of 1812. WNED-TV is currently producing a documentary on Canada’s Shaw Festival.


Contact:
Media Contact: Megan M. Wagner
Director of Corporate Communications
(716) 845-7155 • e-mail Megan Wagner

Production Contact: David Rotterman
Vice President, Television Production
716.845.7000 ext. 254