Friday, 22 November 2013 21:25

Bullet Test - NLS

Support for WNED means many people can benefit from the investments made by Foundations and Corporate Giving Programs. Approximately 2,500,000 households tune into WNED-TV each week. WNED often collaborates with cultural, educational and public benefit agencies, as well as foundations, to target large numbers of people with education and outreach initiatives, and help other non-profit organizations succeed in their goals.

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Related items

  • Development/Pledge Producer

    Position Title: Development/Pledge Producer 
    Reports to: Senior Director, Fundraising & Special Projects
    Status: Full-time, Exempt
    Date: July 13, 2015

    I. Summary
    Develops, produces and coordinates the production and pre-production of all associated television and radio needs, including all live or pre-taped TV and radio pledge drives and TOOPS. Coordinate production aspects as they relate to individual station needs. Communicate and coordinate all aspects of campaigns to the following departments: programming, production, engineering, membership, graphics, communications and traffic.


    II. Duties and Responsibilities

    1. TV and Radio Pledge drives – Develop and produce all elements needed for the production of all on-air fundraising productions on WNED-TV, WBFO and WNED Classical. Create and maintain green sheets and break sheets; schedule, train and supervise crew and talent; coordinate special guest visits; Coordinate ticket deals; work with off-site closed captioning company; coordinate set any on-air needs with graphics, including pledge stills; and coordinate and supervise studio and field shoots. Work with Senior Director to create roll-in materials, promos, and spots; produce virtual pledge events for national distribution. Assist with production of core pledge programs, and manage related activities such as editing, promos, uplinks, station relations, and talent relations. Develop, create and communicate membership messages to viewers during WNED-TV, WBFO & WNED Classical interstitial breaks outside of pledge, to support year-round fundraising efforts. (80%)

    2. Other Fundraising Productions- Assist in production and development of 7% impact spots for all stations; produce Antiques Homeshow promotion night; video needs for JoAnn Falletta International Guitar Concerto Competition; virtual pledge events for national distribution. Assist with production of core pledge programs, and manage related activities such as editing, promos, uplinks, station relations, and talent relations. (15%)

    3. Other Duties as Assigned (5%)

    III. Qualifications

    • Previous experience in television production.
    • Previous Development and marketing experience preferred.
    • Superior verbal and written communications skills.
    • Superior ability to develop new fundraising events.
    • Minimum 4 years of television production.
    • Minimum 4-year college degree.
    • Must be able to work a flexible schedule which includes working multiple nights, early mornings and weekends.
  • Director of Broadcasting

    WNED-TV     Buffalo / Toronto

    Position Description

    Position Title: Director of Broadcasting
    Department: TV Broadcasting
    Reports To: Vice President of TV Production                     
    Full-time, Exempt
    Date: 6/19/15

    Position Summary:
    The Director of Broadcasting creates and implements monthly television broadcast schedule based on PBS network program offerings, independent program acquisitions and locally produced programs for WNED and ThinkBright and Well/WORLD.  Supervises Broadcast Operations Manager, Editor/Copywriter and Viewer Services.

    Responsibilities include:                                                                                           

    35%         Create and implement monthly broadcast schedule including pledge schedule, schedule changes and updates.  Use US and Canadian Nielsen ratings to help in creation of schedule.  Manage and oversee program acquisition budget.  Report on ratings as needed. 

    30%        Screen programs from independent producers and distributors, PBS, regional networks, and commercial syndicators for possible broadcast and pledge.

    10%        Fundraising activities including Pledge Task Force and on-air talent.            

    5%         Select and manage the promotional priorities for the month, and guide the overall direction of station broadcast look and design. 
    Coordinate with Corporate Communications and Underwriting Departments as they relate to the TV broadcast schedule. 

    10%        Supervise Broadcast Operations Manager and Editor / Copywriter             
    and manage overall department.

    5%         Network with professional peers to insure most innovative and creative TV broadcast schedule.

    5%         Oversee WNED TV Viewer Services and participate in U.S./Canadian Border Station Consortium activities. 

    Qualifications and Education Required:

    • Five years experience in public television programming with at least three years in a supervisory role.
    • Knowledge and understanding of Nielsen audience research data withability to analyze and evaluate.
    • Knowledge and understanding of word processing and computer skills.
    • Effective communication skills necessary.
    • College degree required.
  • Director of Leadership Circle & Founder's Society

    Position Title:              Director of Leadership Circle & Founder’s Society

    Department:                Major Gifts

    Reports to:                  Senior Vice President, Development & Corporate Communications

    Status:                         Full-Time, Exempt

    I. Summary

    Sustain and grow WNED | WBFO’s Major Gifts program supporting WNED TV, Classical 94.5 WNED,  WBFO-FM 88.7 and ThinkBright & Well/ WORLD in all Western New York and Southern Ontario communities. Work with Senior Vice President at WNED | WBFO, and with major gifts representative at PBS Corporate to develop and expand our Planned Giving (Legacy) program (which includes the Foundation website, on-air appeals, various print material, and yearly events). Work closely with (major gift) Events Manager on the execution of multiple donor events in Western New York and Southern Ontario. Cultivate relationships with individual donors and provide “concierge level” service to WNED | WBFO contributors in various donor groups. Initiate and maintain relationships with other non-profit organizations for project collaborations. Lastly, Director works with various staff on company Capital Campaigns (as applicable).


    II. Duties & Responsibilities                                                                                                      Monthly % of Time


    Sustain and grow   the Major Gifts (individual giving)   program. This includes the following donor clubs:  Founder’s Society ($300 - $999), the Leadership Circle ($1000 - $2,499), Benefactor’s Society ($2,500 - $4,999), and President’s Council ($5,000 +).

    Duties include:

    • Developing print and online        solicitation materials, identifying new and cultivating current        prospects, stewarding current major donors, and managing all        communications.
    • Responsible for meeting or exceeding        annual goals and managing major gifts/planned giving budgets.
    • Also responsible for keeping        up-to-date on tax laws/ restrictions which impact giving patterns of        donors at higher giving and legacy levels.
    • Provides “concierge level” service to        members of various donor clubs.


    Develop   and expand a formal Planned Giving (Legacy) program. This includes:

    • Working in   conjunction with Senior Director, Fundraising & Special Projects for   on-air spot acquisition, creation and broadcast.
    • Coordinate with   Project Director, Planned Giving at PBS Corporate to make sure WNED | WBFO is   involved in national projects. Keep up to date with PBS Corporate re: current   research on donor giving trends.
    • Monitor and   coordinate updates (as necessary) to the WNED | WBFO Foundation website.   Create print and online materials about the Legacy program.
    • Coordinate   yearly events with major gifts Events Manager which target potential Planned   Giving donors and provide information about the program.
    • Keep up-to-date   on new tax laws/ restrictions which impact   donor options to planned giving programs.
    • Work may sometimes include working with a WNED   Board Committee to evaluate on-going activities and coordinate peer   solicitation to target potential prospects


    Work with Capital Campaign team to achieve   campaign cultivation and revenue goals.


    Pursue funding opportunities from individuals to   support special projects as needed. Other duties as assigned to further the   mission and goals of WNED | WBFO.



    III. Qualifications and Education Required


    • Bachelor’s degree required, plus relevant professional development experience gained from a responsible position at another non-profit organization
    • Demonstrated success in Major Gift development
    • Superior verbal and written communication skills
    • Strong organizational skills and ability to meet deadlines
    • Flexibility in work hours is required as this position sometimes works non-traditional business hours (nights and/or weekends attending various events)
    • Ability to work effectively both alone and as part of a team
    • Some travel to Canada required