Support WNED

Make an ongoing monthly donation to WNED|WBFO. Your Monthly Giving contribution continues uninterrupted for as long as you wish...


Thank-you gifts are our way of showing our appreciation for your contribution.


When you make your contribution, join the WNED|WBFO Monthly Giving program with a sustaining gift.

Your sponsorship represents a unique opportunity for your company to enhance its corporate image while demonstrating a commitment to the community.

Join the many volunteers who help make WNED come alive through station promotion, community outreach and fund-raising activities!

Foundation Support


These are samples of our television sponsors' messages, using their B-roll video or digital photos

to produce these spots at no-charge. The radio spots are also produced at no-charge. 


For-profit TV Sponsor / Winery

Non-profit TV Sponsor / Museum


For-profit Radio Sponsor

Auto Dealer

Non-profit Radio Sponsor

Art Guild


For-profit TV Sponsor / Tour

Non-profit TV Sponsor /Performance


For-profit Radio Sponsor

Business Exposition Event

Non-profit Radio Sponsor



For-profit TV Sponsor / Automotive

Non-profit TV Sponsor / Concert



 No Matter Where Your Business is Located, It Should Be Here




Underwriting Home>>

Request Underwriting and Sponsorship Information
Gordon Bayliss, Vice President, Sales and Marketing
716-845-2201 | This email address is being protected from spambots. You need JavaScript enabled to view it.



Corporate Partners

A Few Words from our Sponsors… 





“For years now we have sponsored the JoAnn Falletta Guitar Competition. When asked why, I say it’s just too good not to. The biggest reason is that it is a great event for the area. As for the business side, we reach a different clientele base that many other forms of marketing do not reach.”

Rick Kazmierczak
The Kaz Companies





"I want to tell you how happy I am with results of my underwriting with WNED | WBFO. The announcements have brought me quite a bit of new business, as well as some good will from my existing customers. Keep up the good work!”


Paul Murphy
G&L Flooring Center



"The Festival Committee uses only WBFO | WNED for our radio announcements. We feel that this is the best place to reach our customers."


Judith Bunn

Western New York Fiber Festival




"Underwriting and collaborating with WNED | WBFO helps us fulfill our mission of inspiring curiosity through exploration. WNED | WBFO’s audience offers a wide range of ages and interests that we can selectively target to promote our various exhibits and programs. We also participate in their KidFest event every year in order to reach out to new audiences and it never disappoints!"


Amy Biber
Marketing Manager
Buffalo Museum of Science




"Our advertising budget is small and we must maximize its effectiveness, so for the last four years we have focused a fair part of our marketing dollars with Classical 94.5 WNED. The station’s audience is exactly the people who fit the profile of our festival: people who appreciate good music - classical, jazz, opera; people who live in Western New York and Southern Ontario and who like to travel to destinations like Niagara-on-the-Lake. The people at WNED | WBFO are lovely and couldn’t be more helpful. It’s a great fit in every way – we support public radio and they support us."


Christopher Blake
Music Niagara, a four-week summer music festival in Niagara-on-the-Lake




"I buy a lot of media and have found that WBFO is a great investment. As a station supporter, the underwriter has automatically made a connection with the listener. If you want to reach a well educated audience with disposable income WBFO is the place to be."

Philip Zaleon
Z Promotion and Design, Inc.
Advertising agency of record for Artisans Kitchens and Baths





"WNED | WBFO was such a valuable asset to the success of the Orchard Park Symphony Concerts. It has been a pleasure working with WNED | WBFO. We look forward to working with them in the future."        


 Joan Litwin – president, Orchard Park Symphony


“We always enjoy working with WNED | WBFO. They provide quality children’s programming that reaches our target audience. The station is always a pleasure to work with and our audience visitation from Buffalo has increased measurably during times that we have underwritten programming.” 


 Susan Trien
Senior Director Public Relations and Advertising
The Strong



“We have found underwriting on WNED | WBFO to be an affordable, yet effective promotional tool to reach patrons for our events. The quality of the station's programming and staff are also a good fit for the image the Center for the Arts has developed.” 

Dave Wedekindt
UB Center for the Arts


"We are always pleased and proud to support programming on WNED | WBFO for the tremendous value they bring to the community with their excellence in programming. May you have continued success on your world class station"


Kevin M. O'Brien
Fichte Endl & Elmer Eyecare



  "I have advertised on WNED-TV for a few years and find the value to be exceptional. Since it is a membership based audience, I feel it provides a loyal customer base as compared to other forms of media."



Gerard Cappelli
Cappelli’s Pizzeria


"WNED | WBFO is more than a vendor to the Albright-Knox Art Gallery - it is an active, engaged partner that works with the gallery to help us achieve our objectives.”


Maria Morreale
Albright-Knox Art Gallery


"Beechwood Continuing Care has been working with WNED | WBFO for over ten years.  Our mutual commitment to serve our WNY community and make it a better place for all its residents has made for a great partnership. It is a pleasure to work with WNED | WBFO.”


Cheryl Wasson
Beechwood Continuing Care


"The Sierra Club recently worked with WNED | WBFO in preparing a series of radio announcements. They were very helpful in explaining the process, helping with the editing, and assuring us that the announcements would be aired at prime times. We have had many people go to our website as a result of hearing our ad. Working with WNED | WBFO has been a very helpful and useful experience."



Charles Lamb
The Sierra Club


"At Choco-Logo Confectionery Design, we realize the importance of partnering with WNED | WBFO to reach the audience we are seeking to engage. We have found sponsorship to be an easy and cost effective way to get our message out there. Working with their team was a breeze. And there is an added supporting their programming, we get to reap the benefit of the overall good reflected back to us throughout the WNY community."


Liz Donner
Choco-Logo Confectionery Design

 "I've been working with WNED | WBFO for a number of years now, and truly appreciate all they do for classical music lovers in Western New York. I was just at the radio station this morning with one of our artists for an interview with Peter Hall, and was again impressed by their  passion, knowledge, and hospitality. I was there for only a short time, but bumped into Don Boswell. He was busy on a tour of the facility with another guest of the station, but took time out to say hello! What a tremendous group of people supplying such an important service in a personal way." 

Phil Rehard
University at Buffalo Slee Hall


“The Buffalo Bills Alumni Foundation was very impressed with the completeness and commitment working with WNED | WBFO on a recent project bringing attention to the Western New York community. The station has provided a unique opportunity for the Buffalo Bills Alumni to drive customers to our website it’s a win-win for both organizations”.

Booker Edgerson
Buffalo Bills Alumni Foundation


WNED | WBFO brings to the Western New York area great shows that both educate and entertain all ages. Wardynski is honored to have been a part of WNED | WBFO'S Kid Fest and is proud to be a part of a broadcast station so open to broadening the horizons of its audience.



 No matter where your business is located, it should be here.




Watch and Listen >>

Request Underwriting and Sponsorship Information
Gordon Bayliss, Vice President, Sales and Marketing
716-845-2201 | This email address is being protected from spambots. You need JavaScript enabled to view it.


Digital Media



                                         Digital Member Magazine                                               Web Site                                                               E-Newsletter  


Our WNED | WBFO digital member magazine is emailed monthly to our members’ households and includes the program schedules of WNED-TV, ThinkBright & Well TV/WORLD, Classical 94.5 WNED and WBFO-FM 88.7. It also includes features about our stations’ events and programming.


The WNED | WBFO web site is the portal through which our audiences are provided with news of the day, and entertained and enlightened with radio and television programs for all ages.


Our e-newsletter readers are upscale and educated homeowners, consumers and business decisions. All of this makes the e-newsletter an ideal place for your advertising message.


The people who visit our web site, read our e-newsletter and digital member magazine are loyal, consistent and engaged. As an advertiser, you have the opportunity to reach our online audience - a highly desirable demographic - with an advertisement about your business, your product or service and how you can be reached.  


Experiential Marketing Events


WNED | WBFO’s events draw thousands of loyal fans. The events present experiential marketing opportunities for businesses and organizations to participate and reach a highly desirable demographic. 

"Antiques Roadshow" has been enjoyed for over a decade by young and old alike and it remains an extremely popular program on WNED-TV.

People wait in line to gets their treasure appraised; that unique lamp in their attic, or some vintage jewelry passed down from one generation to the next. It is an exciting mystery to see how much a treasured item is worth. Those who love "Antiques Roadshow" and antiquing in general are sophisticated, college educated, artistic and love the history and stories behind each piece.

WNED |WBFO offers its viewers an exciting opportunity to get involved in a community oriented and local version of "Antiques Roadshow" by hosting its own “Antiques Home Show” at the WNED studios in Buffalo each spring.

Businesses and organizations can reach our loyal and upscale audience in the WNED studios and become actively involved in the community. This unique opportunity will allow you to reach this audience face to face and give them a personal experience at this one of a kind event.


WNED Kid Fest is an annual event bringing in approximately 3000 guests to the WNED studios. The two-day family event features a variety of educational activities, including appearances by various PBS Kids characters, including Sid the Science Kid, Buddy from Dinosaur train and Curious George. Stage show performances, crafts, face painting, interactive games and presentations and an exclusive opportunity to have breakfast with the characters are part of the event.

This community outreach event is designed for families looking for an affordable, fun event to break up the long winter months in Buffalo. It is a way for WNED | WBFO to thank its current members for their support, cultivate new members to the station and to highlight and connect you and your organization with WNY and Southern Ontario families.


No matter where your business is located, it should be here.




Corporate Partners >>


Request Underwriting and Sponsorship Information
Gordon Bayliss, Vice President, Sales and Marketing
716-845-2201 | This email address is being protected from spambots. You need JavaScript enabled to view it.



Who We Are




WNED-TV is Western New York and Southern Ontario’s PBS affiliate, drawing audiences from a service area that includes more than 7.5 million people. It consistently ranks among the Top 10 most viewed PBS stations. The station airs PBS programs, such as "Antiques Roadshow," "NOVA" and "Nature." It also produces its own high-quality local and national programming, such as "The War of 1812", "Hockey: More Than A Game" and "Frank Lloyd Wright's Buffalo."

The station has:

  • Consistent and high-quality programming
  • No advertising clutter
  • Extensive reach
  • A loyal and responsive audience 

WNED-TV provides PBS programming to over-the-air viewers as well as to leading cable and satellite systems in the U.S., including: Time-Warner, Comcast, DirecTV, Dish Network, and Verizon FiOS. WNED-TV also provides programming to Canada’s leading pay-TV services: Rogers Cable, Cogeco Cable and Shaw Direct satellite.  WNED-TV program schedules can be viewed at 





   ThinkBright & Well/WORLD TV supports and enhances the educational experiences of teachers, students, families and adult

    learners across Western New York. ThinkBright & Well/WORLD TV also features health and wellness programs. These programs: 

  • Enlighten
  • Inspire
  • Educate
  • Entertain

ThinkBright & Well/WORLD TV program schedules can be viewed at and


Classical 94.5 WNED, is a locally programmed classical music station that has been on-air for more than 30 years. Its  long running format and loyal, upscale audience sets it apart from other stations in the market, reaching Western New York, Southern Ontario, the Southern Tier and Northern Pennsylvania. Among the classical music some features and programs are: 


  • The Fine Arts Report
  • Composer’s Datebook
  • Classics for Kids
  • Sunday Baroque  

Classical 94.5 WNED program schedules can be viewed at




Since 1993, WNED-AM NEWS, now WBFO, has operated as Buffalo’s preeminent source for news and information 24 hours a day,     7 days a week. Using the world’s leading news networks from National Public Radio, American Public Media, Public Radio International, to the BBC, and CBC, along with our own staff of award winning producers, anchors and reports, the station reports on the day’s events from around the world to your front door, with depth and insight unmatched in local radio. Popular programs include:

  • NPR's "Morning Edition"
  • NPR's "All Things Considered"
  • BBC World Service
  • PBS' "The Nightly Business Report" 


The station has been the recipient of more than 20 New York State Associated Press awards for local news coverage since 2000.

WBFO program schedule can be viewed at



No matter where your business is located, it should be here.



Digital Media & Events >>


Request Underwriting and Sponsorship Information
Gordon Bayliss, Vice President, Sales and Marketing
716-845-2201 | This email address is being protected from spambots. You need JavaScript enabled to view it.


Put Our Media to Work for You -


A Strategic Marketing Opportunity 






Underwriting sponsorship of public media delivers dual marketing benefits to your organization: your message reaches an exceptionally devoted audience that is hard to capture through traditional media and your support of a respected nonprofit public service exhibits goodwill.


Your Message on WNED | WBFO Generates Marketing Results

Delivers Return on Your Investment

     95% of public radio listeners have taken a direct action as a result of sponsorship, acting on their preference to do business with partners of their station. 

Builds Brand Loyalty and Trust

     58% of listeners surveyed believe that companies that sponsor programs on public radio are more credible than those that advertise on commercial radio.

Cultivates Clients and Consumers

     75% of NPR listeners prefer to buy products and services from companies that support public radio, when price and quality are equal.

 Shows Your Good Corporate Citizenship

     80% of public radio listeners hold a more positive opinion of a company when they learn it supports public radio.

          Source: NPR/Jacobs Media, 2007; conducted by Edison Media Research

Gain Identity

     66% of consumers are more inclined to purchase products from companies that support PBS.

Lead the way 

     70% feel that businesses which fund PBS have a commitment to quality and excellence.

Make an impact 

     60% of PBS viewers believe underwriters are usually industry leaders.

Reach the viewers

     70% have noticed announcements of underwriters.

          Source: 2000 PBS Image Tracking Survey by Total Research Corporation



No Matter Where Your Business is Located, It Should Be Here 




Who We Are >>


Request Underwriting and Sponsorship Information
Gordon Bayliss, Vice President, Sales and Marketing
716-845-2201 | This email address is being protected from spambots. You need JavaScript enabled to view it. This email address is being protected from spambots. You need JavaScript enabled to view it.  




Connecting Your Business with People Who Shape Western New York and Southern Ontario


 Read What our Sponsors are Saying About WNED



Delivering the highest concentration of educated, affluent and influential citizens, WNED-TV, ThinkBright and Well TV, WBFO-FM 88.7 and Classical 94.5 WNED offer unparalleled marketing opportunities in Western New York and Southern Ontario.

Your company's sponsorship messages provide you with an unrivaled reach to an influential, well-positioned, highly educated audience. Your message will reach into the homes, automobiles and offices of consumer and business decision makers that regard your message as a statement of character from a company that supports public broadcasting just like they do.

Our listeners and viewers are your clients, customers, patrons and employees. They will respond to your message and visit your establishment, do business with you, and thank you for your support of public broadcasting. It's a testament to the incredible loyalty which public broadcasting enjoys - a loyalty that is unique in the marketing community. 

Your sponsorship represents a unique opportunity for your company to enhance its corporate image and demonstrate a commitment to the community. You’ll be aligned with excellent, trusted programs and, at the same time, reach your specific target markets.  


Timeless Music   Timely News




Our radio and television stations deliver news and entertainment, classical masterpieces and program specials that attract a highly desirable demographic.

WBFO-FM 88.7 carries trusted, national and international news including programs such as "Morning Edition" and "All Things Considered "- while the station’s own team of award-winning radio journalists cover state and regional issues with the same insightful perspective.

Classical 94.5 WNED presents music for the heart, mind and spirit. It is an entertaining mix of classical music, combined with informative commentary, providing daily companionship, inspiration and respite from life’s stresses. The station serves as a guide to the local arts and cultural events, and its educational outreach programs, "Classics for Kids" and "From the Top"  introduces classical music to the next generation.

WNED-TV and ThinkBright and Well / WORLD TV enlighten, inspire, entertain and educate our communities with programming 24 hours a day. "NOVA," "Frontline" and "PBS NewsHour" captivate the viewer; "Masterpiece!" entertains and delights; "Sesame Street" fuels the imagination of children of all ages. 



A Dynamic Audience  


Our stations attract a loyal audience from all walks of life. They are highly educated, culturally passionate and concerned about the issues facing their community and the world at large. 



No Matter Where Your Business is Located, It Should Be Here 


WNED | WBFO Works >>


Request Underwriting and Sponsorship Information
Gordon Bayliss, Vice President, Sales and Marketing
716-845-2201 | This email address is being protected from spambots. You need JavaScript enabled to view it.