WNED-TV consistently ranks among the most-watched U.S. public television stations in prime time. Our popular line-up draws from PBS and various other sources, including the BBC and American Public Television. As a leading producer of single-topic documentaries, our national and regional broadcasts have been seen by millions of people across the continent, stimulating cultural and heritage tourism to the Buffalo/Niagara/Toronto region.
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About ThinkBright & Well / WORLD
ThinkBright and Well/WORLD TV continues its commitment to quality health and wellness programming. Also in the mix are outstanding news and information shows as well as independent films with a global perspective.
WBFO-FM 88.7 has the largest radio newsroom staff in the Buffalo/Niagara region. In addition to extensive local and regional journalism, WBFO also features the best of public radio from NPR, PRI, the BBC and American Public Media.
View WBFO-FM HD1 Schedule
Classical 94.5 WNED is a robust full-time service that provides the best of our regional, national, and international classical music scene. Some of public radio’s most knowledgeable announcers curate programming from a music library boasting more than 32,000 CDs.
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Classical 94.5 WNED Schedule
Classical 94.5 WNED Team
Classics by Request
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Connecting Your Business with People Who Shape Western New York and Southern Ontario.
Foundations are an integral part of WNED|WBFO’s support.
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ThinkBright is the education and outreach arm of WNED | WBFO. This department creates educational materials related to WNED-TV productions, distributes materials to educators and organizations in Western New York, coordinates PBS TeacherLine NY and promotes English and math literacy throughout our community.
Teachers - find lesson plans, resources, and online professional development.
Students - learn about your favorite TV shows and play online games.
Families - tips and resources on literacy, parenting skills, and other important family issues.
Community Learners - learn new skills that will help you achieve success and lifelong learning.
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WNED ǀ WBFO is a leading binational public broadcasting organization...
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For more than 50 years, viewers have turned to member-supported WNED as a powerful and trusted resource.
The support and dedication WNED has received from our Southern Ontario viewers has enabled the station to enrich countless lives through the quality and impact of public television. Read More.
WNED’s production facilities are available for professional and/or broadcast production use. Learn More.
WNED is an Equal Opportunity Employer committed to excellence through diversity. Read More.
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View our listing of the cable and satellite systems that carry WNED.
WNED-TV | ThinkBright & Well/WORLD WBFO-FM 88.7Classical 94.5 WNED WNJA-FM 89.7 WUBJ-FM 88.1 WOLN-FM 91.3
Make an ongoing monthly donation to WNED|WBFO. Your Monthly Giving contribution continues uninterrupted for as long as you wish...
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When you make your contribution, join the WNED|WBFO Monthly Giving program with a sustaining gift.
Your sponsorship represents a unique opportunity for your company to enhance its corporate image while demonstrating a commitment to the community.
Join the many volunteers who help make WNED come alive through station promotion, community outreach and fund-raising activities!
The Foundation and Community Development Department secures grant funding for television and radio productions, education and outreach, as well as for equipment and building needs. The team also issues detailed reports to foundations and the community about the impact of grant funds received.
The department also continues to reach out to elected officials to stress the importance of public broadcasting in the region.
“For years now we have sponsored the JoAnn Falletta Guitar Competition. When asked why, I say it’s just too good not to. The biggest reason is that it is a great event for the area. As for the business side, we reach a different clientele base that many other forms of marketing do not reach.”
Rick Kazmierczak The Kaz Companies http://kazbrothers.net/
"I want to tell you how happy I am with results of my underwriting with WNED | WBFO. The announcements have brought me quite a bit of new business, as well as some good will from my existing customers. Keep up the good work!”
Paul MurphyG&L Flooring Centerwww.gandlflooringcenter.com
"The Festival Committee uses only WBFO | WNED for our radio announcements. We feel that this is the best place to reach our customers."
Western New York Fiber Festival
"Underwriting and collaborating with WNED | WBFO helps us fulfill our mission of inspiring curiosity through exploration. WNED | WBFO’s audience offers a wide range of ages and interests that we can selectively target to promote our various exhibits and programs. We also participate in their KidFest event every year in order to reach out to new audiences and it never disappoints!"
Amy BiberMarketing ManagerBuffalo Museum of Sciencewww.sciencebuff.org/
"Our advertising budget is small and we must maximize its effectiveness, so for the last four years we have focused a fair part of our marketing dollars with Classical 94.5 WNED. The station’s audience is exactly the people who fit the profile of our festival: people who appreciate good music - classical, jazz, opera; people who live in Western New York and Southern Ontario and who like to travel to destinations like Niagara-on-the-Lake. The people at WNED | WBFO are lovely and couldn’t be more helpful. It’s a great fit in every way – we support public radio and they support us."
Christopher BlakeMusic Niagara, a four-week summer music festival in Niagara-on-the-Lakewww.niagaramusicfest.com
"I buy a lot of media and have found that WBFO is a great investment. As a station supporter, the underwriter has automatically made a connection with the listener. If you want to reach a well educated audience with disposable income WBFO is the place to be."
Philip ZaleonZ Promotion and Design, Inc. Advertising agency of record for Artisans Kitchens and Baths www.KitchenMarketing.com
"WNED | WBFO was such a valuable asset to the success of the Orchard Park Symphony Concerts. It has been a pleasure working with WNED | WBFO. We look forward to working with them in the future."
Joan Litwin – president, Orchard Park Symphonywww.orchardparksymphony.org
“We always enjoy working with WNED | WBFO. They provide quality children’s programming that reaches our target audience. The station is always a pleasure to work with and our audience visitation from Buffalo has increased measurably during times that we have underwritten programming.”
Susan TrienSenior Director Public Relations and AdvertisingThe Stronghttp://www.museumofplay.org/
“We have found underwriting on WNED | WBFO to be an affordable, yet effective promotional tool to reach patrons for our events. The quality of the station's programming and staff are also a good fit for the image the Center for the Arts has developed.”
Dave WedekindtUB Center for the Artswww.ubcfa.org
"We are always pleased and proud to support programming on WNED | WBFO for the tremendous value they bring to the community with their excellence in programming. May you have continued success on your world class station"
Kevin M. O'BrienFichte Endl & Elmer Eyecarewww.fichte.com
"I have advertised on WNED-TV for a few years and find the value to be exceptional. Since it is a membership based audience, I feel it provides a loyal customer base as compared to other forms of media."
Gerard CappelliCappelli’s Pizzeriawww.cappellipizza.com
"WNED | WBFO is more than a vendor to the Albright-Knox Art Gallery - it is an active, engaged partner that works with the gallery to help us achieve our objectives.”
Maria MorrealeAlbright-Knox Art Gallerywww.albrightknox.org
"Beechwood Continuing Care has been working with WNED | WBFO for over ten years. Our mutual commitment to serve our WNY community and make it a better place for all its residents has made for a great partnership. It is a pleasure to work with WNED | WBFO.”
Cheryl WassonBeechwood Continuing Carewww.beechwoodcare.org
"The Sierra Club recently worked with WNED | WBFO in preparing a series of radio announcements. They were very helpful in explaining the process, helping with the editing, and assuring us that the announcements would be aired at prime times. We have had many people go to our website as a result of hearing our ad. Working with WNED | WBFO has been a very helpful and useful experience."
Charles LambThe Sierra Clubwww.newyork.sierraclub.org/Niagara
"At Choco-Logo Confectionery Design, we realize the importance of partnering with WNED | WBFO to reach the audience we are seeking to engage. We have found sponsorship to be an easy and cost effective way to get our message out there. Working with their team was a breeze. And there is an added bonus...by supporting their programming, we get to reap the benefit of the overall good reflected back to us throughout the WNY community."
Liz DonnerChoco-Logo Confectionery Design www.chocologo.com
"I've been working with WNED | WBFO for a number of years now, and truly appreciate all they do for classical music lovers in Western New York. I was just at the radio station this morning with one of our artists for an interview with Peter Hall, and was again impressed by their passion, knowledge, and hospitality. I was there for only a short time, but bumped into Don Boswell. He was busy on a tour of the facility with another guest of the station, but took time out to say hello! What a tremendous group of people supplying such an important service in a personal way."
Phil RehardUniversity at Buffalo Slee Hall www.slee.buffalo.edu
“The Buffalo Bills Alumni Foundation was very impressed with the completeness and commitment working with WNED | WBFO on a recent project bringing attention to the Western New York community. The station has provided a unique opportunity for the Buffalo Bills Alumni to drive customers to our website it’s a win-win for both organizations”.
Booker EdgersonBuffalo Bills Alumni Foundationwww.buffalobillsalumni.com
WNED | WBFO brings to the Western New York area great shows that both educate and entertain all ages. Wardynski is honored to have been a part of WNED | WBFO'S Kid Fest and is proud to be a part of a broadcast station so open to broadening the horizons of its audience.
No matter where your business is located, it should be here.
Watch and Listen >>
Request Underwriting and Sponsorship InformationGordon Bayliss, Vice President, Sales and Marketing716-845-2201 |
Digital Member Magazine Web Site E-Newsletter
Our WNED | WBFO digital member magazine is emailed monthly to our members’ households and includes the program schedules of WNED-TV, ThinkBright & Well TV/WORLD, Classical 94.5 WNED and WBFO-FM 88.7. It also includes features about our stations’ events and programming.
The WNED | WBFO web site is the portal through which our audiences are provided with news of the day, and entertained and enlightened with radio and television programs for all ages.
Our e-newsletter readers are upscale and educated homeowners, consumers and business decisions. All of this makes the e-newsletter an ideal place for your advertising message.
The people who visit our web site, read our e-newsletter and digital member magazine are loyal, consistent and engaged. As an advertiser, you have the opportunity to reach our online audience - a highly desirable demographic - with an advertisement about your business, your product or service and how you can be reached.
WNED | WBFO’s events draw thousands of loyal fans. The events present experiential marketing opportunities for businesses and organizations to participate and reach a highly desirable demographic.
"Antiques Roadshow" has been enjoyed for over a decade by young and old alike and it remains an extremely popular program on WNED-TV.
People wait in line to gets their treasure appraised; that unique lamp in their attic, or some vintage jewelry passed down from one generation to the next. It is an exciting mystery to see how much a treasured item is worth. Those who love "Antiques Roadshow" and antiquing in general are sophisticated, college educated, artistic and love the history and stories behind each piece.
WNED |WBFO offers its viewers an exciting opportunity to get involved in a community oriented and local version of "Antiques Roadshow" by hosting its own “Antiques Home Show” at the WNED studios in Buffalo each spring.
Businesses and organizations can reach our loyal and upscale audience in the WNED studios and become actively involved in the community. This unique opportunity will allow you to reach this audience face to face and give them a personal experience at this one of a kind event.
WNED Kid Fest is an annual event bringing in approximately 3000 guests to the WNED studios. The two-day family event features a variety of educational activities, including appearances by various PBS Kids characters, including Sid the Science Kid, Buddy from Dinosaur train and Curious George. Stage show performances, crafts, face painting, interactive games and presentations and an exclusive opportunity to have breakfast with the characters are part of the event.
This community outreach event is designed for families looking for an affordable, fun event to break up the long winter months in Buffalo. It is a way for WNED | WBFO to thank its current members for their support, cultivate new members to the station and to highlight and connect you and your organization with WNY and Southern Ontario families.
No matter where your business is located, it should be here.
Corporate Partners >>
WNED-TV is Western New York and Southern Ontario’s PBS affiliate, drawing audiences from a service area that includes more than 7.5 million people. It consistently ranks among the Top 10 most viewed PBS stations. The station airs PBS programs, such as "Antiques Roadshow," "NOVA" and "Nature." It also produces its own high-quality local and national programming, such as "The War of 1812", "Hockey: More Than A Game" and "Frank Lloyd Wright's Buffalo."
The station has:
WNED-TV provides PBS programming to over-the-air viewers as well as to leading cable and satellite systems in the U.S., including: Time-Warner, Comcast, DirecTV, Dish Network, and Verizon FiOS. WNED-TV also provides programming to Canada’s leading pay-TV services: Rogers Cable, Cogeco Cable and Shaw Direct satellite. WNED-TV program schedules can be viewed at wned.org.
ThinkBright & Well/WORLD TV supports and enhances the educational experiences of teachers, students, families and adult
learners across Western New York. ThinkBright & Well/WORLD TV also features health and wellness programs. These programs:
ThinkBright & Well/WORLD TV program schedules can be viewed at wned.org and thinkbright.org.
Classical 94.5 WNED, is a locally programmed classical music station that has been on-air for more than 30 years. Its long running format and loyal, upscale audience sets it apart from other stations in the market, reaching Western New York, Southern Ontario, the Southern Tier and Northern Pennsylvania. Among the classical music some features and programs are:
Classical 94.5 WNED program schedules can be viewed at wned.org.
Since 1993, WNED-AM NEWS, now WBFO, has operated as Buffalo’s preeminent source for news and information 24 hours a day, 7 days a week. Using the world’s leading news networks from National Public Radio, American Public Media, Public Radio International, to the BBC, and CBC, along with our own staff of award winning producers, anchors and reports, the station reports on the day’s events from around the world to your front door, with depth and insight unmatched in local radio. Popular programs include:
The station has been the recipient of more than 20 New York State Associated Press awards for local news coverage since 2000.
WBFO program schedule can be viewed at wbfo.org.
No matter where your business is located, it should be here.
Digital Media & Events >>
When you make your membership contribution, consider becoming a WNED ǀ WBFO Studio Partner. Your contribution becomes an automatic monthly withdrawal on your credit card or bank account. Set it and forget it! It takes little effort, and your dollars will go a long way to support the programming you love on WNED ǀ WBFO. When completing your pledge click on the box to automatically renew your pledge annually. WNED ǀ WBFO does not sell, rent or trade its membership lists with political organizations. WNED ǀ WBFO does on occasion exchange its membership list with like-minded not-for-profit organizations, to reach new audiences and potential members. For more information, please review our official List Exchange Policy.
P.O. Box 1263
Buffalo, New York
140 Lower Terrace
Buffalo, New York
477 Richmond Street West - Suite 602
Toronto, ON M5V 3E7
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WNED ǀ WBFO is a trusted public media resource that enriches its audiences by providing educational, entertaining programming and services, as well as engaging the Western New York and Southern Ontario communities through cultural and civic involvement.
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