WNED-TV consistently ranks among the most-watched U.S. public television stations in prime time. Our popular line-up draws from PBS and various other sources, including the BBC and American Public Television. As a leading producer of single-topic documentaries, our national and regional broadcasts have been seen by millions of people across the continent, stimulating cultural and heritage tourism to the Buffalo/Niagara/Toronto region.
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About ThinkBright & Well / WORLD
ThinkBright and Well/WORLD TV continues its commitment to quality health and wellness programming. Also in the mix are outstanding news and information shows as well as independent films with a global perspective.
WBFO-FM 88.7 has the largest radio newsroom staff in the Buffalo/Niagara region. In addition to extensive local and regional journalism, WBFO also features the best of public radio from NPR, PRI, the BBC and American Public Media.
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Classical 94.5 WNED is a robust full-time service that provides the best of our regional, national, and international classical music scene. Some of public radio’s most knowledgeable announcers curate programming from a music library boasting more than 32,000 CDs.
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Classical 94.5 WNED Schedule
Classical 94.5 WNED Team
Classics by Request
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The WNED Foundation
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Connecting Your Business with People Who Shape Western New York and Southern Ontario.
Foundations are an integral part of WNED|WBFO’s support.
Join the many volunteers who help make WNED come alive through station promotion, community outreach and fund-raising activities. It’s fun! It’s challenging! It’s creative!
Check out our Calendar for fundraising events!
ThinkBright is the education and outreach arm of WNED | WBFO. This department creates educational materials related to WNED-TV productions, distributes materials to educators and organizations in Western New York, coordinates PBS TeacherLine NY and promotes English and math literacy throughout our community.
Teachers - find lesson plans, resources, and online professional development.
Students - learn about your favorite TV shows and play online games.
Families - tips and resources on literacy, parenting skills, and other important family issues.
Community Learners - learn new skills that will help you achieve success and lifelong learning.
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WNED ǀ WBFO is a leading binational public broadcasting organization...
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For more than 50 years, viewers have turned to member-supported WNED as a powerful and trusted resource.
The support and dedication WNED has received from our Southern Ontario viewers has enabled the station to enrich countless lives through the quality and impact of public television. Read More.
WNED’s production facilities are available for professional and/or broadcast production use. Learn More.
WNED is an Equal Opportunity Employer committed to excellence through diversity. Read More.
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WNED|WBFO Annual Report
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View our listing of the cable and satellite systems that carry WNED.
WNED-TV | ThinkBright & Well/WORLD WBFO-FM 88.7Classical 94.5 WNED WNJA-FM 89.7 WUBJ-FM 88.1 WOLN-FM 91.3
Make an ongoing monthly donation to WNED|WBFO. Your Monthly Giving contribution continues uninterrupted for as long as you wish...
Thank-you gifts are our way of showing our appreciation for your contribution.
When you make your contribution, join the WNED|WBFO Monthly Giving program with a sustaining gift.
Your sponsorship represents a unique opportunity for your company to enhance its corporate image while demonstrating a commitment to the community.
Join the many volunteers who help make WNED come alive through station promotion, community outreach and fund-raising activities!
The WNED|WBFO Legacy Society was established to honor friends and members who have planned for WNED|WBFO’s future through a bequest intention or other planned gift.
All legacy gifts are entrusted to THE WNED FOUNDATION and invested and managed professionally. Each year, the board of trustees of the foundation, appropriates a portion of the investment portfolio’s earnings to WNED|WBFO’s ongoing operations.
By informing WNED|WBFO of your intent to make a legacy gift, you will join the growing list of these vital supporters.
An area in WNED|WBFO’s main corridor has been designated for the WNED|WBFO Legacy member’s recognition.
All donors who have advised WNED|WBFO of their legacy intention (regardless of size) and who have completed the WNED|WBFO Legacy Society enrollment form are added to the legacy wall.
Additional recognition naming opportunities are considered on a case by case basis.
To become a member of The WNED|WBFO Legacy Society:
Colleen Miller Director of Major & Planned Giving Programs 716-845-7031
Click on the enrollment form link below, complete the form and mail to:
Colleen Miller 140 Lower Terrace Buffalo, NY 14202
or fax form to: Colleen Miller at 716-845-7036
Legacy Members ListEnrollment Form
WNED operates with the support of our members, who are truly the backbone of the organization. They provide many of the resources needed to cover basic expenses -- everything from our electric bill to our PBS dues.
Although a membership costs as little as $35, some members have the capability and interest to do more for public broadcasting in Western New York and Southern Ontario. Donors who make an annual contribution of at least $300 provide the support WNED needs to go beyond day-to-day operations and plan for the future. These members are enrolled in one of the following Major Giving Clubs:
Founder’s Society $300 - $999
Leadership Circle $1,000 -$4,999
President’s Council $5,000 and up
Members who give at these levels also receive special benefits. They are often invited to events that offer an insider’s view of upcoming programs, opportunities to meet public broadcasting personalities and much more!
For a contribution of $300 or more, you can join a growing list of leaders who make a significant difference. Your gift will help WNED produce, acquire and broadcast programs that enrich you personally as well as our entire community.
For more information about becoming a member of a WNED Major Giving Club, contact:
Colleen MillerDirector, WNED President’s Council, Leadership Circle, Founder’s Society & Legacy Society at 716-845-7031
Community Service … Teambuilding … Camaraderie … Fun … Awareness
Join the many volunteers who help make WNED | WBFO come alive through station promotion, community outreach and fundraising activities. Join this dynamic group of people to give a hand or learn new skills. Work with fantastic people and contribute to a valuable community resource, your PBS station WNED ǀ WBFO. It’s fun! It’s challenging! It’s creative!
Whatever your interest, there’s a role for you. Previous experience is not necessary — we’ll train you.
TV and Radio Campaigns During the campaigns, volunteers record pledges called in by viewers/listeners. The task is essential, but also great fun. Refreshments are provided. Open to volunteers age 15 or older.
Special Events Volunteers help out with our special events. Recent examples include the Antique’s Home Show, Blues Bash, Buffalo City Forum presentations, and premieres of WNED ǀ WBFO-produced productions.
Bring in your Group: Our ‘Thank You’ Package
Would you like to see your organization featured on TV?
WNED ǀ WBFO offers a prime opportunity for organizations that provide 10 or more volunteers for TV Membership Campaigns.
As a thank you, each group receives:
Find out more:
Volunteer Registration Form.
Or by mail:140 Lower Terrace Buffalo NY 14202
Phone: (716) 845-7025 Information For Our Volunteers (pdf - 317kb)
Connecting Your Business with People Who Shape Western New York and Southern Ontario
Read What our Sponsors are Saying About WNED
Delivering the highest concentration of educated, affluent and influential citizens, WNED-TV, ThinkBright and Well TV, WBFO-FM 88.7 and Classical 94.5 WNED offer unparalleled marketing opportunities in Western New York and Southern Ontario.
Your company's sponsorship messages provide you with an unrivaled reach to an influential, well-positioned, highly educated audience. Your message will reach into the homes, automobiles and offices of consumer and business decision makers that regard your message as a statement of character from a company that supports public broadcasting just like they do.
Our listeners and viewers are your clients, customers, patrons and employees. They will respond to your message and visit your establishment, do business with you, and thank you for your support of public broadcasting. It's a testament to the incredible loyalty which public broadcasting enjoys - a loyalty that is unique in the marketing community.
Your sponsorship represents a unique opportunity for your company to enhance its corporate image and demonstrate a commitment to the community. You’ll be aligned with excellent, trusted programs and, at the same time, reach your specific target markets.
Our radio and television stations deliver news and entertainment, classical masterpieces and program specials that attract a highly desirable demographic.
WBFO-FM 88.7 carries trusted, national and international news including programs such as "Morning Edition" and "All Things Considered "- while the station’s own team of award-winning radio journalists cover state and regional issues with the same insightful perspective.
Classical 94.5 WNED presents music for the heart, mind and spirit. It is an entertaining mix of classical music, combined with informative commentary, providing daily companionship, inspiration and respite from life’s stresses. The station serves as a guide to the local arts and cultural events, and its educational outreach programs, "Classics for Kids" and "From the Top" introduces classical music to the next generation.
WNED-TV and ThinkBright and Well / WORLD TV enlighten, inspire, entertain and educate our communities with programming 24 hours a day. "NOVA," "Frontline" and "PBS NewsHour" captivate the viewer; "Masterpiece!" entertains and delights; "Sesame Street" fuels the imagination of children of all ages.
A Dynamic Audience
Our stations attract a loyal audience from all walks of life. They are highly educated, culturally passionate and concerned about the issues facing their community and the world at large.
No Matter Where Your Business is Located, It Should Be Here
WNED | WBFO Works >>
Request Underwriting and Sponsorship InformationGordon Bayliss, Vice President, Sales and Marketing716-845-2201 |
When you make your membership contribution, consider becoming a WNED ǀ WBFO Studio Partner. Your contribution becomes an automatic monthly withdrawal on your credit card or bank account. Set it and forget it! It takes little effort, and your dollars will go a long way to support the programming you love on WNED ǀ WBFO. When completing your pledge click on the box to automatically renew your pledge annually. WNED ǀ WBFO does not sell, rent or trade its membership lists with political organizations. WNED ǀ WBFO does on occasion exchange its membership list with like-minded not-for-profit organizations, to reach new audiences and potential members. For more information, please review our official List Exchange Policy.
P.O. Box 1263
Buffalo, New York
140 Lower Terrace
Buffalo, New York
477 Richmond Street West - Suite 602
Toronto, ON M5V 3E7
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WNED ǀ WBFO is a trusted public media resource that enriches its audiences by providing educational, entertaining programming and services, as well as engaging the Western New York and Southern Ontario communities through cultural and civic involvement.
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