Underwriting - Who We Are


Who We Are




WNED-TV is Western New York and Southern Ontario’s PBS affiliate, drawing audiences from a service area that includes more than 7.5 million people. It consistently ranks among the Top 10 most viewed PBS stations. The station airs PBS programs, such as "Antiques Roadshow," "NOVA" and "Nature." It also produces its own high-quality local and national programming, such as "The War of 1812", "Hockey: More Than A Game" and "Frank Lloyd Wright's Buffalo."

The station has:

  • Consistent and high-quality programming
  • No advertising clutter
  • Extensive reach
  • A loyal and responsive audience 

WNED-TV provides PBS programming to over-the-air viewers as well as to leading cable and satellite systems in the U.S., including: Time-Warner, Comcast, DirecTV, Dish Network, and Verizon FiOS. WNED-TV also provides programming to Canada’s leading pay-TV services: Rogers Cable, Cogeco Cable and Shaw Direct satellite.  WNED-TV program schedules can be viewed at wned.org. 





   ThinkBright & Well/WORLD TV supports and enhances the educational experiences of teachers, students, families and adult

    learners across Western New York. ThinkBright & Well/WORLD TV also features health and wellness programs. These programs: 

  • Enlighten
  • Inspire
  • Educate
  • Entertain

ThinkBright & Well/WORLD TV program schedules can be viewed at wned.org and thinkbright.org.


Classical 94.5 WNED, is a locally programmed classical music station that has been on-air for more than 30 years. Its  long running format and loyal, upscale audience sets it apart from other stations in the market, reaching Western New York, Southern Ontario, the Southern Tier and Northern Pennsylvania. Among the classical music some features and programs are: 


  • The Fine Arts Report
  • Composer’s Datebook
  • Classics for Kids
  • Sunday Baroque  

Classical 94.5 WNED program schedules can be viewed at wned.org.




Since 1993, WNED-AM NEWS, now WBFO, has operated as Buffalo’s preeminent source for news and information 24 hours a day,     7 days a week. Using the world’s leading news networks from National Public Radio, American Public Media, Public Radio International, to the BBC, and CBC, along with our own staff of award winning producers, anchors and reports, the station reports on the day’s events from around the world to your front door, with depth and insight unmatched in local radio. Popular programs include:

  • NPR's "Morning Edition"
  • NPR's "All Things Considered"
  • BBC World Service
  • PBS' "The Nightly Business Report" 


The station has been the recipient of more than 20 New York State Associated Press awards for local news coverage since 2000.

WBFO program schedule can be viewed at wbfo.org.



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Gordon Bayliss, Vice President, Sales and Marketing
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