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Bright by Text

Whether you're a parent, grandparent, aunt or uncle, neighbor, or babysitter,Buffalo Toronto Public Media and Bright by Text can make caring for a little one easier!

Bright by Text provides quality information and trusted resources to parents and caregivers of children prenatal to eight. Available in English and Spanish, the messages are comprised of research-based content from Bright by Three and partners such as PBS, Vroom, and Sesame Street.

There is so much information out there about early childhood development, sifting through it to find what's most relevant and research based can be challenging. The earliest years are the most critical, and we want to help. That's why we give caregivers tools to cultivate the growth of their child during these stages.

  • Why is it important?
  • A child's brain develops more rapidly in the earliest years than at any other point in their life. It's important to get it right! Since kids don’t come with operating instructions, all parents can use a little back-up to make the most of this critical time.
  • Children rely on interactive experiences and strong relationships with their parents and caregivers to develop, so we take a two-generation approach to have the most impact on the families we serve.

Free games, tips, and resources are sent right to your cell phone. Messages are targeted to your child’s age and include information on child development, language and early literacy, health and safety, behavioral tips, and more!

Curious about local resources for your child? Buffalo Toronto Public Media and Bright by Text partners with museums, health clinics, libraries and other community organizations to connect you and your child with these resources.

To start receiving free tips and learning games directly to your phone,

text BRIGHT to 274448

then follow the prompts.

Or sign up online here.