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Giving Back Looking Forward

Advancing Buffalo Toronto Public Media’s Excellence

Ways to Contribute

Wills and Trusts

Making a gift in your will or revocable living trust is a meaningful way to ensure the promise of public media is kept to future generations in Western New York and Southern Ontario. Naming Buffalo Toronto Public Media as a beneficiary in your will or living trust can be done at anytime. You can add charitable provision to an existing document or express your charitable wishes in a new one.

Beneficiary Designations

Naming Buffalo Toronto Public Media as a beneficiary of your financial accounts, retirement assets or life insurance is an effective and efficient way to support the future of public media in your community.

Charitable Remainder Trust

If you wish to support public media in a larger way but still want to retain an interest in your property for your benefit or the benefit of your family, a charitable remainder trust (CRT) may be a flexible option for you.

What to Give

Cash

Your outright gift of cash is a simple way to support public media and it will allow you the benefit of a charitable tax deduction right away. Should you decide to give cash later through your will or living trust, your estate may claim an estate tax deduction.

Life Insurance

Perhaps you have a life insurance policy that your family no longer needs for its original purpose. Giving outright and complete ownership of a partially or fully paid-up life insurance policy means you may be able to claim an immediate tax deduction. Another easy option is to name Western New York Public Broadcasting Association as a primary or contingent beneficiary of a new or existing policy.

Retirement Assets

Naming Buffalo Toronto Public Media as a beneficiary of your IRA, 401(k) and/ or 403(b) assures that every dollar will be used for a charitable purpose with greater ease and efficiency, shielding the gift from income or estate taxes.

Appreciated Stock

Your gift of publicly traded stock may help you and Buffalo Toronto Public Media. With a gift of stock you can claim an immediate tax deduction and, if the stock is worth more now than what you paid for it more than a year ago, you will be able to claim the full benefit of the stock’s current fair market value. You can also avoid capital gains tax when you donate as opposed to selling this appreciated stock.

Tangible Personal Property

A gift of tangible personal property can include items such as artwork, jewelry, antiques and other physical objects. Aside from helping Buffalo Toronto Public Media, your property donation may allow you the benefit of a charitable tax deduction.

Real Estate

This gift can include personal residences, vacation homes, rental property and farmland. Through a gift of real property, you can perhaps make a much larger gift than you otherwise thought possible, avoid income and estate taxes, and minimize or eliminate burdens placed on your loved ones.


To learn more about how you can support this effort, please contact Sylvia Bennett at:

Email: capcampaign@wned.org

Phone: 716-845-7005

Mail: 140 Lower Terrace, Buffalo, NY 14202

Attn: Giving Back Looking Forward

Giving Back Looking Forward