Skip to main content
The PBS on-demand streaming service, WNED PBS Passport, is now available in Canada! Learn More
IMPACT: Multimedia Sponsorship

Make an IMPACT with a MULTIMEDIA Sponsorship

Connecting Your Business with people Who Shape Western New York and Southern Ontario

Delivering the highest concentration of well-educated, affluent and influential consumers, WNED PBS, WNED Create, WNED PBS KIDS, WBFO Buffalo's NPR station, WNED Classical, WBFO JazzWorks, and our digital media offer exclusive marketing opportunities in Western New York and Southern Ontario.

Buffalo Toronto Public Media reaches loyal, intelligent audiences in Western New York and Southern Ontario. We provide a unique distinction that comes with a responsibility to deliver the highest quality and unbiased public media content inspiring all people to expand their horizons and be life-long learners. We are proud of and committed to embracing that responsibility with a mission to enlighten, educate, inform, and entertain our audiences through our programming. Your sponsorship can reach your target audience while also supporting that mission!

Business Sponsorship and Corporate Support icon

Contact:

Sylvia Bennett
Senior Vice President and Chief Development Officer
716-845-7005
sbennett@wned.org

events, digital, radio, television
Increase your visibility with a large audience.

Buffalo Toronto Public Media Reaches:

Weekly Television Impressions | 2,800,000

WNED PBS, WNED Create, WNED PBS Kids,

WNED PBS Passport

Weekly Radio Impressions | 135,000

WBFO, your NPR station, WNED Classical, WBFO Brief Podcast, WBFO JazzWorks plus streaming

Monthly Digital Impressions | 200,000

WNED.org, WBFO.org, WNED PBS, WBFO, WNED Classical, WBFO JazzWorks Mobile apps, Buffalo Toronto Public Media Member Magazine, WBFO E-Newsletter

Source: Television Nielsen Station Index 2020, Radio Nielsen Audio Spring 2020, Monthly Print Reach Constant Contact, Digital Impressions Google Analytics, Streaming Triton Digital.
Radio Audience Profile

Your company’s sponsorship messages provide you with an unrivaled reach to an influential, well-positioned and highly educated audience. Our stations attract a loyal audience from all walks of life. They are culturally passionate and concerned about the issues facing their community and the world at large.

75%of public radio listeners hold a more positive opinion of a company when they learn it supports public radio.

Source: Lightspeed Research, State of Sponsorship Survey, March 2019.
Television Audience Profile

Your message will reach into the homes, automobiles and offices of consumers and business decision makers that regard your message as a statement of character from a company that supports public broadcasting just like they do.

The PBS Sponsorship Study shows 61% of viewers say that PBS sponsors are different and better than other networks and half say that PBS sponsors are high-quality brands.

Source: City Squares Commercialism Research 2019.

57%of viewers have a more favorable view of a brand for sponsoring PBS.

Source: City Squares Commercialism Research 2019.

Your corporate support dollars have a far greater impact on the local community when you partner with us!

Corporate Support of BTPM Stays Local

Your corporate support dollars have a far greater impact on the local community when you entrust a portion of your advertising budget with Buffalo Toronto Public Media stations, the only locally owned and operated network television and radio stations in town -- WNED PBS, WBFO NPR, WNED Classical, WNED PBS KIDS, WNED Create, and WBFO JazzWorks. Contact us to start reaching our loyal audience.

dark blue line